Privacy Policy

1. Introduction & Data Controller

This Privacy Policy explains how MS Innovate Labs (SMC-Private) Limited (“MS Innovate Labs”, “we”, “us”, or “our”) collects, uses, and protects your information.

MS Innovate Labs is a software engineering studio headquartered in Pakistan, serving clients globally. We operate a corporate website (msinnovatelabs.com), provide custom software development services, and build, own, and operate proprietary digital products.

For the purposes of applicable data protection laws (including the GDPR and CCPA), MS Innovate Labs (SMC-Private) Limited is the Data Controller for all personal data collected through our corporate website, our client engagements, and all our products.

2. Information We Collect

Depending on how you interact with MS Innovate Labs, we may collect the following categories of information:

A. Corporate Website & Client Services

• Contact Information: Name, business email address, company name, and phone number provided when requesting a proposal or engaging our engineering services.
• Project Data: Code repositories, system credentials, or design files provided under an active Statement of Work (SOW) or NDA.

B. In-House Products & Applications

As a technology studio, we build and operate digital products. When you use these products, we may collect:

• Account Data: Name, email address, phone number, and profile photo.
• Product Usage Data: Feature interactions, preferences, profile details, and transaction history.
• Location Data: For applications that rely on location-based features, we may collect precise, real-time geographic location data from your mobile device with your permission.

3. How We Use Your Information

MS Innovate Labs processes your data strictly for legitimate business objectives, including:

• Client Services: Reviewing project inquiries, delivering architectural proposals, and managing engineering contracts.
• Product Operations: Operating and maintaining our proprietary digital products, enabling core features, facilitating secure transactions, and supporting user communications.
• Security & Safety: Verifying identities, preventing fraud, and ensuring the safety and integrity of our platforms.
• Legal Compliance: Fulfilling statutory, tax, and contractual obligations.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We only share data as necessary to operate our business:

• With Third-Party Service Providers: We share data with trusted vendors who assist us in operating our website and products, including payment processors, cloud hosting providers, and mapping or communication APIs.
• Within Collaborative Platforms: For applications that connect users or service providers, certain necessary details (such as account name or service request details) may be shared between participants to facilitate the requested service.

5. Location Data & Permissions

Certain in-house products and mobile applications may require access to your device's location services to function.

We collect location data only when the product is actively in use for relevant features. You can disable location permissions in your device settings at any time, but doing so may limit your ability to use location-dependent features.

6. Data Security & Retention

We enforce rigorous administrative, technical, and physical safeguards designed to prevent unauthorized access, alteration, or disclosure of your data. This includes TLS/SSL encryption for data in transit, strict role-based access control, and secure data storage.

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, service active contracts, operate our products, resolve disputes, and comply with statutory retention periods.

7. Your Privacy Rights & Controls

Depending on your jurisdiction, you have the following rights regarding your personal information:

• Access & Rectification: Request a copy of your data or ask us to correct inaccuracies.
• Erasure: Request deletion of your account and associated personal data (subject to legal retention requirements).
• Location Controls: You can manage location permissions directly through your mobile device settings.

To exercise any of these rights, email us at contact@msinnovatelabs.com.

8. Children’s Privacy

Our website, services, and products are exclusively tailored for individuals aged 18 and older. We do not knowingly solicit or collect personal information from individuals under 18 years of age.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory modifications. Any changes will be posted on this page with an updated “Last Updated” timestamp. Continued use of our Platform constitutes acceptance of the updated policy.